What Is The Best Price Obtainable For Your Property?

Factors That Do Not Affect Your Property’s Value:

  • What you paid when you bought (or built) your house.

  • The cash proceeds you want or need from the sale.

  • What Iain or any other real estate professional says your property is worth.


Buyers Dictate The Best Price Obtainable For Your Property:

  • Buyers comparison shop.

  • A buyer will not pay more for one property than he or she would have to pay for another, similar property.


A Competitive Market Analysis Shows What Buyers Are Willing To Pay In Today’s Market:

  • Demonstrates what buyers have paid recently for similar properties.

  • Shows what buyers have not been willing to pay under current market conditions.

  • Focuses on other properties which are competing for buyers’ attention.